LinkedIn account creation

How to master LinkedIn in 6 weeks:

(Even if you're starting from zero)

When I started on LinkedIn, I was completely overwhelmed.

There was just so much sh*t to do.

Profile optimization. Content calendar.

Engagement. Blah blah blah.

Everyone had a different "must-do" list... and it was pretty easy to get lost in the noise.

So here's a roadmap for your next 6 weeks on LinkedIn:

Week 1:

• Fix Your Profile

Goal: People actually know what you do and why they should care. Most profiles answer neither.

Create a banner, get a nice profile picture.

Simple headline = Helping [target audience] do [dream outcome] | [Social proof]

• Define “Why You”

Answer: “Why should your audience trust you?”

Add social proof to your headline and about section.

Week 2:

• Identify Stories And Build Your Second “Brain”

Use a dictation tool like WisprFlow to get all your important life moments into one document. 

Turning points, failures, moments that shaped how you think. 

Dump all those stories into Claude.

• Define Your ~3 Content Pillars

Identify your niche. Not "I help everyone with everything." 

But up to 3 topics you could talk about for hours (and people would listen).

Week 3:

• Build Your Tool Stack

You don’t need every shiny new tool. 

Just a few that save you hours - my faves:

Saywhat = first drafts and infographics.

Figma/Canva = carousels/infographics.

Notion = team management.

• Create a list of your audience’s pain points (in their words)

Upload calls with customers into Claude/ChatGPT.

Pull their exact wording.

Week 4:

• Start Creating Content

Ask Saywhat to turn each customer pain point into a post. Start posting 3x/week.

The prompt is in the carousel. Use the 𝗽𝗿𝗼𝗼𝗳-𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝗮𝗴𝗶𝘁𝗮𝘁𝗲-𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 framework and the prompt in the carousel.

• Always Write Something That’s Uniquely You

Include personal experience in every post.

Week 5:

• Reverse-Engineer Fast Growing Accounts

Find posts that perform 2x better than their average.

Adapt the topics, visuals and hooks to YOUR story and niche.

• Starting Commenting & DMing

Respond to comments on your posts = improve your reach

Send DMs = find customers

Comment on big accounts = get noticed (if your comments are good)

Comment on small accounts = make LinkedIn friends

Week 6:

• Find Patterns In Your Top Performing Content

Make a list of posts that did 2x better than your average.

So if you get 5 likes normally and 10 likes on one post - that is an outlier. 

Then double down on what's working instead of guessing.

• Start working on MOFU and BOFU content

The top of the funnel attracts more eyeballs. 

MOFU builds trust. BOFU drives sales. A lot of people skip MOFU and TOFU.

That's it. 12 steps. 6 weeks.

Week 1 starts today.